Instagram is one of the biggest social media platforms in the world today and it can be a great source of making money. You see these influencers making a huge amount of wealth from social media and in most cases their one of the biggest income source is Instagram. So, now the question here is how they are making so much money from a platform where people just waste their time scrolling?
See the thing here is that you have to understand that Instagram itself doesn't pay a single cent to its users. Now you must be wondering if Instagram doesn't pay any money how these influencers are getting their money from. See the income of a person on Instagram depends on their following. If you have more engagement, you get more money, and vice versa.
You get money from brands to promote their products and in exchange, they give you money for advertising them. The way it works is that you have followers and your posting can influence people a lot in buying products or services of companies you are promoting.
First, to make money on Instagram you have to create a good following and after getting almost 5k-10k original followers you will start getting approached by brands to promote them. The money these brands pay is unbelievable. For example, Kylie Jenner a famous Instagram influencer gets paid almost 2.4 million $ per post. Amazing isn't it. She gets this money for promoting brands in her posts/reels or stories.
There are different ways to get money from brands. Brands may ask you to create a video for them and post it, or they can also say to upload just a picture or they can also tell you to upload a story for them. But this isn't important now. The thing you have to understand is that no matter whether it is a reel, picture or story. You will only get approached by brands if you have a good following and you influence people. Now that we have understood how you make money from Instagram, let's move on to the main thing on how to get a good following.
How To Get a Good Following on Instagram?
Getting viral on Instagram isn't that difficult. You just have to keep some things in mind in your journey. Let's discuss them one by one:
1. Keeping up with Trend:
This is the most important thing an influencer should take care of. On these social media platforms, there is a new trend every day. Some days there is a trendy soundtrack that is getting viral or on some days there is a trending topic people are interested in. You just have to keep up with that trend and it helps a lot in getting followers and attention.
2. Creating Engaging Content:
Instagram is a platform where creating engaging content is very important because see here your videos/reels will be one minute or less in duration because it is a short-form content platform and in one minute you have to keep the user engaged in your video and it will become possible if you think outside of the box and create ideas that will be new to your audience and they find it interesting.
3. Be Consistent:
As always, consistency is the key to success. You should upload 1-2 reels or posts daily to get viral because the Instagram algorithm works in a way that it pushes the content of a consistent person more. Instagram itself recommends uploading 6-7 reels per week. So being consistent is an important thing.
4. Hard work and patience:
Now an important thing you have to realize is that you will not get followers in the beginning, your reels will get 50-100 views in the beginning or even less because see every good thing requires some time and hard work. You just have to be consistent and upload daily with patience. Although, the videos on Instagram are less than one-minute duration but it doesn't mean your work will be easy. You have to develop ideas, thinking of how you will present your idea and how your content will engage people. There are a lot of things you have to deal with and being patient is very important.